The intro is a snapshot of all the information on the page. Your goal is to grab the reader’s attention with interesting and relevant content compelling enough to entice the reader to read on. Be concise, and if possible, keep it to one paragraph. Include your brand tone in a way that connects to the reader on an emotional level. Many will read your words. However, it would be best if you wrote as though to one.
The Resource page is the parent to the pages represented by the icons below. This text area should talk about and introduce those pages with a global explanation of your process. Do not go into the details. Instead, we’ll include an inline link to any pages you mention.
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